About me:

Anton Andreevich
Drozdov

Дроздов Антон Андреевич
  • Date of birth: 26.10.1987
  • Education: 2005-2010 graduate (specialist) of the Russian New University (RosNOU).
  • Faculty: Information Systems and Computer Technologies.
  • Major: Corporate Information Systems (Information System Design)
  • Additional Education: 2010-2015 Doctoral Candidate, Moscow State Regional University (MGOU)
  • Faculty: Social Philosophy

Experience:

001/

SEO. Optimization and search engine promotion of projects on the Internet. Experience since 2006 with 100+ projects.

  • Experience in getting projects into the TOP 10, TOP 5, and TOP 3 positions in search engine results.
  • Worked with high levels of traffic, including over 25,000 unique visitors on a project and 3 million pages.
  • Proficient in working with PBNs (Private Blog Networks) and satellite websites.
  • Worked with projects from Russia, the CIS, the USA, Europe, Asia, and Latin America. Search engines include Yandex, Google, Bing.
  • Experienced in promoting various startups from scratch or in the growth stage, utilizing Growth Hacking techniques.
  • Experienced in promoting various startups from scratch or in the growth stage, utilizing Growth Hacking techniques.
  • Expertise in analytics systems like Yandex.Metrica, Google Analytics, and cross-channel analytics systems like Roistat. Also experienced in using call tracking systems.
  • Proficient in both "white hat" and "black hat" SEO methods, including spam, doorway pages, cloaking, and more.
  • Knowledge of search engine filters and the ability to recover websites from penalties. Understanding of concepts like Silo structures, passages, shingles, and LSI copywriting.
  • Experience in working with Gambling, Betting, and Crypto niches.
002/

Contextual advertising. Experience since 2010. Managed advertising budgets of over 1 million dollars.

  • Worked with small budgets starting from 50,000 and large budgets of 5 million rubles per month.
  • Performed marketing audits, manual competitor analysis, and used tools like Spywords for analysis. In-depth traffic analytics. Created Customer Journey Maps (CJM). Managed terms like ROI, ROMI, ROAS, LTV, CR, CPL, CAC. Knowledge of Unit Economics.
  • Stayed updated with industry trends in the current year. Managed campaigns in Yandex.Direct, Google Ads, Bing Ads.
  • Experience in increasing leads, sales, and overall company profits. Developed promotion strategies and media planning. Worked on UI, UX, and usability projects.
003/

Targeted advertising.Experience since 2014. Managed budgets of over 30 million rubles.

  • Experience in working with both foreign and Russian advertising platforms.
  • Worked with VKontakte, Facebook + Instagram, Pinterest, Twitter. Audience targeting and segmentation. Familiar with CPC, CPA, CPL ad formats.
  • Experience with teaser networks.
  • Proficient in the CPA market. Knowledge of concepts like cloaking, farming, and more. Traffic arbitrage experience since 2016.
004/

SERM and ORM.Experience since 2013. Worked with individuals from Forbes list as well as corporations.

  • Reputation management for companies in Russia and worldwide. Working with Yandex.Maps and Google MyBusiness.
  • In-depth reputation and review analytics in search engines. Managing and mitigating negative content.
  • Experience in populating search engine results with links from at least 5 relevant websites for specific queries.
  • Writing articles in the media and promoting them in search results to enhance the reputation of companies or individuals.
005/

SMM, PR, social media and media seeding.Experience since 2016. Published articles in the media worldwide, from the USA to Saudi Arabia.

  • Experience in managing various online communities. Administering Instagram, Facebook, and VKontakte groups.
  • Purchasing advertisements from influencers.
  • Publishing in the media for both companies and individuals.
  • PR and image creation.
006/

Management.Experience since 2006. Managed remote teams of various specialists.

  • Experience in managing teams of various specialists remotely, ranging from 10 to 50 individuals.
  • Experience in creating projects of any complexity from scratch, acting as a Project Manager.
  • Project administration using various CMS platforms (WordPress, Modx, Joomla, Drupal). Worked with custom systems and frameworks like Laravel and Yii.
  • Worked with small and medium-sized businesses, corporations, and startups.
  • Experience in promoting and managing franchise networks.